BE BRIGHT-EYED

Your eyes need SPF too.

DISCOVER BRIGHT-EYED

Healthy skin starts with daily SPF. And since 2007, that has been the focus that drives everything we do. We reimagined what SPF could be, and we continue to create the best protection out there.

Experts in SPF™

Our founder Holly Thaggard literally dreams about SPF, motivated by the simple yet powerful mission of stopping the epidemic of skin cancer.

Here are the beliefs that drive us…

SPF is the #1 Thing You Can do for Your Skin

So we put it first in all we do.

Every. Single. Day.™

This is when you should be wearing SPF – so we make products that you'll absolutely love to wear daily.

Superpowered SPF™

Highly personalized formulas with the best sun protection (and then some).

No Compromises

We create SPF that’s clean, effective and feels good on your skin.

Live Bright

We believe in making the most of every moment – both on our to-do lists and our bucket lists.

Shop bright-eyed

Meet our newest SPF!

Time for an SPF refresh… Here’s the skinny on our new look - and new, reef-safe formula.
LEARN MORE
We’re shining the SPF spotlight on our new 100% mineral eye cream with SPF 40…
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Reintroducing Defense Refresh (Re)Setting Mist SPF 40 - a better-than-ever makeup setting mist.
SEE WHAT
WE DID
Winter skin...it’s a thing. Here are all the SPF essentials you need to fend off the cold.
SHop Skincare