The Story of Supergoop!

Holly takes us on a walk down memory lane to show us how her biggest SPF dream (creating a clean, feel-good, innovative brand dedicated to protecting your skin from the sun!) became a reality.

The Story of Supergoop!

Holly takes us on a walk down memory lane to show us how her biggest SPF dream (creating a clean, feel-good, innovative brand dedicated to protecting your skin from the sun!) became a reality.

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WHAT IS SPF?

Sun

Protection

Factor

is a measure of protection from UVB rays

Any dermatologist will tell you, SPF 30 is the minimum needed daily protection. For a day outdoors, we recommend SPF 50 (and don’t forget to reapply!).

SPF

15

BLOCKS

93%

of UVB rays

SPF

30

BLOCKS

97%

of UVB rays

SPF

50

BLOCKS

98%

of UVB rays

WHAT IS SPF?

Sun

Protection

Factor

is a measure of protection from UVB rays

Any dermatologist will tell you, SPF 30 is the minimum needed daily protection. For a day outdoors, we recommend SPF 50 (and don’t forget to reapply!).

SPF

15

BLOCKS

93%

of UVB rays

SPF

30

BLOCKS

97%

of UVB rays

SPF

50

BLOCKS

98%

of UVB rays

THE HEART BEHIND THE BRAND

Meet Holly

When a close friend was diagnosed with skin cancer, Holly Thaggard wanted to learn everything there was to know about sun exposure. She quickly discovered that very few people knew how damaging it actually was. She also learned that sun damage started as early as childhood, and, as a mother and a teacher, she immediately thought of her own kiddos and her students outside on the playground without a trace of SPF. Holly did her research and found that the number one reason people did not wear daily SPF was because it just didn’t feel good on their skin.

So she set out to create an SPF formula that people would actually want to wear. A formula that felt so good, and was so good for you that even kiddos would want to wear it, and dermatologists would want to sing its praises. Holly launched her first ingredient-conscious, feel-good formula three years later (winning a AAD Golden Triangle Award along the way), and hasn’t stopped innovating since.

THE HEART BEHIND THE BRAND

Meet Holly

When a close friend was diagnosed with skin cancer, Holly Thaggard wanted to learn everything there was to know about sun exposure. She quickly discovered that very few people knew how damaging it actually was. She also learned that sun damage started as early as childhood, and, as a mother and a teacher, she immediately thought of her own kiddos and her students outside on the playground without a trace of SPF. Holly did her research and found that the number one reason people did not wear daily SPF was because it just didn’t feel good on their skin.

So she set out to create an SPF formula that people would actually want to wear. A formula that felt so good, and was so good for you that even kiddos would want to wear it, and dermatologists would want to sing its praises. Holly launched her first ingredient-conscious, feel-good formula three years later (winning a AAD Golden Triangle Award along the way), and hasn’t stopped innovating since.

HOW TO APPLY

It all starts with SPF

SG IconSet_CL

When

Every. Single. Day.™ But especially from 10am – 4pm, when UV rays are the strongest, so make sure to re-apply by mid-day (brunch time!).

SG IconSet_CL

How much

You need ¼ teaspoon (a nickel-sized dollop) for your face, and 1 oz (or a shot glass full) of sunscreen to cover your entire body. But you can never have too much!

SG IconSet_CL

Don’t forget

Your lips, eyes, ears, neck, and hands are sensitive spots, and often skipped over.

SG IconSet_CL

When wet

Sunscreen formulas can be water and sweat resistant, but can lose efficacy after 40 or 80 min depending on the product. Always reapply every two hours, or immediately after toweling off post-swim.

SG IconSet_CL

With makeup

You can apply SPF over or under your makeup.

SG IconSet_CL

When spritzing

Spray the mist until your skin glistens—or appears white, if you’re using a mineral formula. Then, rub it in to make sure you haven't missed a spot.

HOW TO APPLY

It all starts with SPF

SG IconSet_CL

When

Every. Single. Day.™ But especially from 10am – 4pm, when UV rays are the strongest, so make sure to re-apply by mid-day (brunch time!).

SG IconSet_CL

How much

You need ¼ teaspoon (a nickel-sized dollop) for your face, and 1 oz (or a shot glass full) of sunscreen to cover your entire body. But you can never have too much!

SG IconSet_CL

Don’t forget

Your lips, eyes, ears, neck, and hands are sensitive spots, and often skipped over.

SG IconSet_CL

When wet

Sunscreen formulas can be water and sweat resistant, but can lose efficacy after 40 or 80 min depending on the product. Always reapply every two hours, or immediately after toweling off post-swim.

SG IconSet_CL

With makeup

You can apply SPF over or under your makeup.

SG IconSet_CL

When spritzing

Spray the mist until your skin glistens—or appears white, if you’re using a mineral formula. Then, rub it in to make sure you haven't missed a spot.