We can’t stress it enough: SPF is a post-Labor Day, all-year-round affair.

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Healthy skin starts with daily SPF. And since 2007, that has been the focus that drives everything we do. We reimagined what SPF could be, and we continue to create the best protection out there.

Experts in SPF™

Our founder Holly Thaggard literally dreams about SPF, motivated by the simple yet powerful mission of stopping the epidemic of skin cancer.

Here are the beliefs that drive us…

SPF is the #1 Thing You Can do for Your Skin

So we put it first in all we do.

Every. Single. Day.™

This is when you should be wearing SPF – so we make products that you'll absolutely love to wear daily.

Superpowered SPF™

Highly personalized formulas with the best sun protection (and then some).

No Compromises

We create SPF that’s clean, effective and feels good on your skin.

Live Bright

We believe in making the most of every moment – both on our to-do lists and our bucket lists.

Shop 100% Mineral Matte Screen

Meet our best sellers!

The perfect prep step = Superscreen Daily Moisturizer or Zincscreen 100% Mineral Lotion.
Prime your skin with our totally invisible best seller, Unseen Sunscreen SPF 40.
100% mineral = 100% awesome. Especially when it comes to sensitive, oily or acne-prone skin.
Shop Mineral Must-Haves