We’ve always understood that the way sunscreen feels on your skin is one of the biggest things that makes you want to (or not want to!) wear it every day.
That’s why we’re always pushing the boundaries of what a sunscreen can be and feel like.
But we don’t stop there…we obsess over blendability, absorption time, and ultimately the way it makes our skin feel — non-greasy, nourished and cared for.
We were founded with a mission to change the way the world thinks about and embraces sunscreen, with a goal to help end the epidemic of skin cancer.
We’re here to protect your skin today so you can keep looking your best tomorrow.
We work tirelessly to live up to our expectations as the premier Sunscreen Destination — providing a wide range of products that includes options for every skin type, tone and concern so you can find trustworthy, feel-good SPF options that meet your and your family’s sunscreen needs.
We don’t stop there: We advocate in state and federal government to protect universal sunscreen development, and our Ounce By Ounce® sunscreen impact program serves communities by improving sunscreen access, education and advocacy with a goal of donating sunscreen valued at $1 million annually.
We’re not a one-sunscreen-fits-all brand — each formula is personalized to suit a specific need or needs.
From benefits like hydrating skin to a 100% invisible finish to priming for makeup and everything in between, we’re pioneers of thoughtful innovation, bringing you new, next-level skincare solutions.
We select high-quality ingredients to bring you the most ideal, refined version of each formula.
All of our products are tested according to mandatory FDA regulations, and we go a step further to publish our SPF efficacy reports on Supergoop.com.
We have a board-certified dermatologist test every formula, so you can be sure your skin is getting expert care.
And we work closely with dermatologists to identify emerging needs for skin cancer prevention and develop innovative solutions that help improve suncare and support visibly healthier skin.
Sunscreen is only one part of a formula, so we take just as much care selecting the other 70-90% of ingredients to deliver added benefits to your skin while meeting the highest global standards.
Since day one, we’ve formulated without oxybenzone and parabens, plus all of our products are cruelty-free, non-irritating and free of phthalates and octinoxate.
We never formulate with animal byproducts or ingredients that are tested on animals. All of our products are vegan.
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