We’re here to change the way you think about sunscreen

No longer is it a sticky, tacky, smelly mess you put up with at the beach. SPF is the most important thing you can do for your skin. Every. Single. Day.™ That’s why we’re constantly creating new products that you’ll love, so wearing SPF isn’t a chore, but a ritual. Not to mention it should be fun too.

We’re named Supergoop! because you can’t help but smile when you say it. (Go ahead and try...see, we got you!)

Thoughtful innovation

We are experts in SPF. It’s all we think about, which means that we dare to go where no SPF has gone before. Every formula and every package has a purpose and a story - the first-ever sunscreen mousse, slim tubes that slide into your jeans pocket, and mists that play well with your makeup and the environment.

All of the good stuff

We care about every single ingredient that goes into our products, creating formulas that are as clean as possible without sacrificing sun protection. We pack a healthy dose of antioxidants into all of our formulas, and offer chemical and mineral choices for every skin type. By always updating our “no” list (the ingredients we’ll never use—like oxybenzone), we make it easy to say “yes!” to safe suncare.

Feel good formulas

The reason most of us don’t wear sunscreen daily is simple. It doesn’t feel good. We make products that feel so incredible, blend in so seamlessly, and nourish your skin so well, that you’ll want to wear them Every. Single. Day.™

The heart behind the brand

Meet Holly

When a close friend was diagnosed with skin cancer, Holly Thaggard wanted to learn everything there was to know about sun exposure. She quickly discovered that very few people knew how damaging it actually was. She also learned that sun damage starts as early as childhood, and, as a mother and a teacher, she immediately thought of her own kiddos and her students outside on the playground without a trace of SPF. Holly did her research and found that the number one reason people did not wear daily SPF was because it just didn’t feel good on their skin.

So she set out to create an SPF formula that people would actually want to wear. A formula that felt so good, and was so good for you that even kiddos would want to wear it, and dermatologists would want to sing its praises. Holly launched her first ingredient-conscious, feel-good formula three years later (winning a AAD Golden Triangle Award along the way), and hasn’t stopped innovating since.

Learning their SPFs with their ABCs

Even with innovative, feel-incredible suncare, education on the importance of daily SPF is where the real change happens. That’s why we’re putting sunscreen in schools across the nation with our giving program, Ounce by Ounce®. We’re teaching kids the importance of SPF Every. Single. Day.™, helping them adopt this healthy (and fun!) habit just as they learn to brush their teeth and wash their hands.

Come on over to the bright side

Learn Sun 101