About us: the supergoop! story
This Was
Never Just About
sunscreen.
Hi, we’re Supergoop! You may know us as the Experts in SPF™. For more than 15 years, product has been our purpose — something our founder, Holly, has said since the beginning. But our mission is about so much more than just sunscreen...
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
SINCE 2005
Experts in SPF™
This is about
revolutionizing
an industry
Not long ago, SPF only came to mind at the beach, and it wasn’t something people actually wanted to wear. So, we set out to change the way the world thought about sunscreen. Goodbye, gloopy sticky SPF. Hello, Supergoop!
We continually invest in newer, better ways to bring sunscreen to life with formulas that completely change the game. (We’re looking at you, Unseen Sunscreen!)
This IS ABOUT BEATING THE ODDS
1 in 5 people will be diagnosed with skin cancer in their lifetime. The good news? Wearing sunscreen can help substantially reduce your risk of skin cancer.
We’ve got plenty of creamy-dreamy-invisible-irresistible options for you to choose from, including a morning moisturizer and a shimmery eyeshadow. All you need to do is wear them!
This is about
doing things better
We’re talking cruelty-free and made with feel-good ingredients. Forget oxybenzone, octinoxate and parabens — we choose our ingredients to deliver added benefits while meeting the highest global standards for quality and safety.
All of our product boxes? Made from recyclable, post-consumer recycled materials. Plus our shipping boxes and packing contents are 100% recyclable. From production to packaging, we’re constantly identifying new ways to greenify our goods.
THIS IS ABOUT STAYING TRUE TO OUR ROOTS
Supergoop!’s first home wasn’t a store shelf, it was a classroom. Our founder, Holly Thaggard, started the company by getting SPF pumps into schools to better protect our youth in a place where play happens every day.
Since then, we’ve taken an even bigger step to serve communities with our Ounce By Ounce® sunscreen impact program — a project focused on improving sunscreen access, education and advocacy to foster daily sunscreen use and encourage lifelong healthy skincare habits.
This is about wearing SPF. Every. Single. Day.™
We know the biggest barrier to making SPF a daily habit is finding a formula you love. That’s why we have 40+ options for all skin types, tones and routines.
We’ve even have a fun quiz that connects you with your perfect SPF. Try one or two (or five!), and before you know it, you’ll be as SPF Obsessed™ as we are.
SPF is the #1 thing you can do for your skin.
