After years of changing the way the world thinks about sunscreen, inventing innovative formulas and spreading the word about the importance and benefits of wearing SPF daily, we’ve changed the sunscreen game yet again with our most universal, power-packed SPF yet. But how does a sunscreen like Every. Single. Face. Watery Lotion SPF 50 come to be?
To answer that, we sat down with our VP of Innovation, Sofia Gracia, to break down the “why” of Every. Single. Face. Watery Lotion. Below, she dives into what creating this universal, undetectable new product means for Supergoop! and how it changes the sunscreen game.
What was the inspiration behind creating Every. Single. Face.?
Most people don’t wear SPF every day, and it’s usually because they a.) don’t know they’re supposed to, b.) know they’re supposed to, but don’t have the habit, or c.) don’t like the look or feel of sunscreen on their skin tone and/or skin type.
So, to help even more people discover the benefits of wearing SPF, we set out to create a sunscreen that would help us deliver SPF to a population that isn’t thinking about SPF at all. We wanted to create an SPF that elevates your daily sunscreen – something versatile, that can fit seamlessly into any routine, while going above and beyond the average sunscreen, with a broad spectrum protection that covers all of your bases in one step.
What sets Every. Single. Face. apart from our other fan-favorite products like Unseen Sunscreen, PLAY Everyday Lotion & Mineral Sheerscreen?
It’s really the fact that we’re introducing a brand new texture. Unseen, PLAY and even Sheerscreen are all extremely lightweight, but they all have their own characteristics and appeal to different people. Unseen Sunscreen and Sheerscreen are primers with velvety and satin-y textures, so they’re great for people who wear makeup. PLAY is geared toward a more active lifestyle, and it has a more lotion-like texture, which makes it great for wearing on your body as well.
For Every. Single. Face., we wanted to reinterpret “weightlessness” in a way that can be a little more universal and appeal to a broader audience, which is where the watery texture was born. It’s super lightweight and refreshing, a texture that truly appeals to everyone.
Who is Every. Single. Face. ideal for?
It’s truly for everyone. This isn’t a product we’re introducing to replace a step in your routine — instead, it’s intended to help take your SPF game to a new level by delivering expert protection and using only ingredients that feel amazing on the skin, with no tackiness, greasiness or smelliness. It works on all skin tones, and it wears nicely under makeup and powders. Plus, it works great for those with facial hair – and because of that refreshing sensation it’s perfect as a post-shave SPF!
We’re trying to give people a very simple, easy-to-use, easy-to-incorporate solution so they can add UV protection into their routines. We know our Supergoop! community will love this new texture, but we also hope Every. Single. Face. will be adopted by those who have yet to join the SPF club! For everyone at the beginning of their SPF journey, we hope it will become their first daily SPF.
Why are you excited for people to try Every. Single. Face?
We hope this product will encourage people to start that daily habit of wearing SPF, and enjoy doing so! It’s always been our goal to make a difference in someone’s skin health and that’s what gets me really excited because now it will be easier than ever for that to happen. By having a new option that simplifies things, we’re minimizing the barrier to entry for people who want to wear SPF but are new to it.
Every. Single. Face. really simplifies the concept of sunscreen while elevating it at the same time. We created Every. Single. Face. to be the best “just an SPF” people can find!
