Our founder, Holly Thaggard, looks back at the story of Supergoop! and how her mission has always been to make sunscreen a healthy habit for everyone. Read on to learn more!
When I first started working on Supergoop!, sunscreen was a sleepy category. No one wanted to wear it every day because it was icky, sticky and smelly. But when my friend was diagnosed with skin cancer at age 29, I quickly learned that it was the best thing we could be doing to take care of our body’s largest organ (our skin!) on a daily basis.
So, I set out to create the best SPF under the sun with Supergoop!. It wasn’t like I was starting a handbag company and then having to convince women that they needed to carry a handbag every day: I was creating a skincare company with a foundation in SPF and having to convince everyone that they needed to wear SPF daily (a big difference — and quite the undertaking!).
I knew it was going to take a very special product to help me accomplish my mission, which is why I’ve been obsessed with feel-good formulas and product innovation since day one.
Since the launch of our very first sunscreen, PLAY Everyday Lotion SPF 50, everything that we’ve created at Supergoop! has been formulated to feel amazing on the skin, like our luxurious moisturizer, whipped mousse and refreshing body mist. Plus, we've taken SPF where it’s never gone before by slipping it into your favorite beauty and skincare essentials. Take our (completely invisible) primer, makeup setting spray, shimmery cream eyeshadow as just a few examples!
Because of our dedication to feel-good formulas and innovation, we’ve created — and have been riding — the SPF wave, and have loved seeing people’s perception of it totally change. Sunscreen is something that people now want to use every day: It shows up in every skincare meme, it’s included in every GRWM and it’s often the first thing people think of when it comes to daily skin aging and skin cancer prevention.
I’ve got to think that it had something to do with how we were the first ones to really pay attention to it over 15 years ago. I’ve always said that I wanted to make SPF a healthy habit like brushing your teeth or washing your hands, and I think we’ve begun to do just that. But somehow, we’ve also managed to make it a little magical in the process.
So thank you for believing in me and the mission behind Supergoop!: To get everyone to wear sunscreen every day. Here’s to more sun-filled and sun-protected days ahead!
Please feel free to follow me on Instagram at @hollythaggard to see everything that I’m up to and to DM any questions you may have!
